DOUBLE BOOKED BOOK CLUB
agency – shine united ✿ client – shine united
Shine United recently introduced Double Booked, a monthly book club for employees that fosters a vibrant culture of community, literary exploration, and shared experiences. I was entrusted with the task of creating a logo mark that embodies this unique culture—an elegant fusion of cocktail hour charm, casual sophistication, and intellectual engagement.
The resulting logo system and mini-brand guide reflect the club's commitment to staying connected with current trends, fostering meaningful discussions, and celebrating the joy of reading in a relaxed and inviting atmosphere. Inspired by Wisconsin's iconic old fashioned cocktail, the logo's main illustration features a candied cherry stacked on a robust hardcover, adding a touch of subtle Wisconsin charm. ✿