Logo design  illustration  social media  Advertising 

Summerfest is an integral summer adventure for all music-loving midwesterners (though if I'm being honest I'm really just there for the food). For this Summerfest 2020 rebrand I decided to keep the iconic Summerfest smile logo and design around it, working within an existing brand system to create a campaign that's both refreshed and recognizable. 

This brand refresh features a logo design, a variety of print and web advertisements, and a few irresistible swag samples.  
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