GRAND PAPA PIG
student work ✿ client — Trader Joe's Grocery
Media Type: Logo, Brand Identity, Social Media Assets // Skills & Proficiencies: Graphic Design, Motion Design, Illustration, Typography, Adobe Creative Suite
Grand Papa Pig is a fictitious brand within a brand for Trader Joe's Grocery. This branding campaign showcases a limited run product of celebratory rice cakes for the 2019 Chinese New Year - Year of the Pig.
I aimed to design a product that offers a cute yet high end feel while fitting seamlessly into the existing Trader Joe's brand. This project includes package design, social media content creation, and a logo design. This campaign won a silver in the American Advertising Awards 2020 student division. ✿
I aimed to design a product that offers a cute yet high end feel while fitting seamlessly into the existing Trader Joe's brand. This project includes package design, social media content creation, and a logo design. This campaign won a silver in the American Advertising Awards 2020 student division. ✿
