GRAND PAPA PIG
BRAND CAMPAIGN
 STUDENT WORK   //  ILLUSTRATION  //  BRANDING  // LOGO  //  MOTION
Grand Papa Pig is a fictitious brand within a brand for Trader Joe's Grocery. This branding campaign showcases a limited run product of celebratory rice cakes for the 2019 Chinese New Year - Year of the Pig. I aimed to design a product that offers a cute yet high end feel while fitting seamlessly into the existing Trader Joe's brand. This campaign won a silver in the American Advertising Awards 2020 student division.
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