GRAND PAPA PIG
BRAND CAMPAIGN
BRAND CAMPAIGN
STUDENT WORK // ILLUSTRATION // BRANDING // LOGO // MOTION
Grand Papa Pig is a fictitious brand within a brand for Trader Joe's Grocery. This branding campaign showcases a limited run product of celebratory rice cakes for the 2019 Chinese New Year - Year of the Pig. I aimed to design a product that offers a cute yet high end feel while fitting seamlessly into the existing Trader Joe's brand. This campaign won a silver in the American Advertising Awards 2020 student division.
