GRAND PAPA PIG

Grand Papa Pig is a fictitious brand within a brand for Trader Joe's Grocery. This branding campaign showcases a limited run product of celebratory rice cakes for the 2019 Chinese New Year - Year of the Pig.

I aimed to design a product that offers a cute yet high end feel while fitting seamlessly into the existing Trader Joe's brand. This project includes package design, social media content creation, and a logo design. This campaign won a silver in the American Advertising Awards 2020 student division. 
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