This illustrative map was created for the Madison based tourism organization, Destination Madison. The intent was to exhibit the singular charm and spirit of Mad City while highlighting important landmarks with illustrated icons. This project was part of my work as an intern at Lindsay, Stone & Briggs, a Madison based marketing firm.
This map serves as a head-turning merch design that will show your Mad City pride in the wild. It also has potential as an interactive web experience where users can hover over each icon to learn more about a specific landmark. ✿