BLOOMIN SEED PAPER AD CAMPAIGN
Student work // ART DIRECTION // PRINT LAYOUT // CONCEPTING
Bloomin seed paper is a eco-friendly plantable paper with countless whimsical applications. To execute this ad series I concepted heavily, seeking the perfect intersection of playful, tactile, and mystical forms that paper can take, eventually settling on the tagline "Whimsy Without Waste". As the paper creates flowers, I made fantastical origami creatures and arranged an eruption of flowers around each. I created the scenes by meticulously organizing each cutting into the ideal pattern. This project was a collaboration between myself and two photography students who took photos of each scene I created.